SMS marketing

Text messages or short messaging service (SMS) are the messages that people send from their mobile phones.

Text messaging is increasing at an enormous rate. One of the primary reasons behind this growth is that text messaging has become increasingly used as a business tool.

Text messaging enables information to be sent to groups of people quickly and conveniently in much the same way as email, making it an increasing popular e-marketing channel.

Advantages of SMS marketing:

·     The personal nature of mobile phones makes SMS marketing a very powerful tool.

·     Most people take their mobile phones everywhere - meaning they can be effective for  time sensitive messages.

·     People tend to read virtually every text they get - unlike junk emails, spam or adverts which can be ignored.

Potential disadvantages of SMS marketing:

·     Your message has a maximum 160 characters - not much space to get your message over.