Email marketing

More and more people have an email address that allows them to receive documents or other files electronically.

It is a fast, flexible and effective way of getting marketing messages through - such as newsletters or special offers - without the time lag and costs associated with printing. It's essential not to overuse email marketing. What makes it so effective - the personal, time-sensitive interaction - can also irritate people if it is irrelevant or unwanted. You should also consider compatibility.

Advantages of email marketing :

· Flexible - you can send plain texts, graphics or attach files - whichever suits your message best.

· Easy for people to forward on to others, building their reputation by word of mouth.

· People can click on links and follow their call to action immediately.

· Less intrusive than telephone marketing.